Russell Equipment is one of the leading distributors of used and off-lease forklifts and light construction equipment in the world.
Launched: July 2009
Services: Search Engine Optimization, Layout Design, (X)HTML engineering, .net inventory system integration.
Russell Equipment came to us with two major goals: 1) to develop a site that reflected their dominance in the industry, and 2) to create a site that would garner favorable attention from search engines. The design was to be used for three individual sites geared toward different portions of the construction and warehouse markets.
Studio1337 created a layout that translated into three distinct but visually consistent sites, and within a month of launch, Russell Equipment shot up from the third/fourth page to the first page for its most important search terms, maintaining this position ever since.